The Coachella Valley tourism season was all set to boom. The American Express PGA Tour golf tournament had been the buzz of January 2020. Polo matches and weekend tailgating were well underway. In early March, locals filled JW Marriott Desert Springs’ ballroom for two nights of live music by rock-n-roll and country legends at The Warburton (which raised $3 million for St. Jude Children’s Research Hospital). Next up, the world-famous BNP Paribas Open tennis tournament was ready to kick off. But it didn’t. The night before one of the desert’s largest economic drivers was to begin, it was cancelled. The world was beginning to hear the phrase “cancelled due to the threat of Coronavirus or COVID-19.”